Model: Lily Kwong
Director: Simon Cave
Hair: Raymond McLaren
Makeup: Mariel Barrera
Digital Capture: Luke Lanter – Capture This Digital
In today’s world of mindless youtubing and unimaginative viral “sensations”, it’s rare to come across a video that is truly a work of art, and Bang is just that.
Created by photographer Simon Cave and his writer/model girlfriend Lily Kwong – who features in the video – the project breaks new ground in the world of 3D technology. By painstakingly collecting data on every curvature of Lily’s face and body, Simon constructed a 3-dimensional model, to tell the story of a girl in the technological age.
Both visually and aurally stimulating – featuring an original score by Adam Crystal – the project took months to perfect and is the first 3D beauty story of its kind. “The technical aspects of the project totally consumed Simon – he was up most nights making Bang come to life” explains Kwong, “while I helped develop the concept and narrative”.
The link between fashion and 3D technology is increasingly apparent – Burberry screened the first 3D runway show last year while Gucci has launched a pair of 3D glasses – and Bang is at the forefront of this totally innovative artform.
See below for the behind the scenes video and the finished product.